Professor Daniel W.C. So, Dr. Cindy Ngai and Patrick Ng The Hong Kong Polytechnic University

In connection with benchmark studies on the same topic conducted about the Chinese mainland (Feng & Goodman, 2010), the European Union (Frandsen, & Johansen, 2008), South Africa (de Wet et al., 2008) and the United States (e.g. Goodman, 2011), this study, conducted under the auspices of the Hong Kong Chapter of CCI (CCI-HKC), attempts to initiate a similar longitudinal study in HK (footnote 1 refers) to inform respectively local and overseas practitioners of the local status and trends of CC. Together with the aforementioned studies, it is hoped that the findings of this study will help contribute to the construction of a global mosaic about CC. Specifically, this study attempts to 1. Establish respectively a profile of the corporate respondents and their CC department 2. Identify the major clients and major roles and functions of their CC department 3. Identify the CC functions that are usually contracted out to external vendors 4. Find out respectively the respondents’ major concerns and 5. Their preferred attributes of graduating students who wish to adopt CC as their career

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• Abstract 2012-14

• Report Presentaiont 2011-14

• Final Report 2012-13

• Final Report 2011-12

Dr. Michael B. Goodman, Director, CCI – Corporate Communication International with Matteo Tonello, Managing Director, Corporate Leadership, The Conference Board and Christina M. Genest, CCI Associate Director. Research Assistants: Bridget Beckles and Khiara McMillin.

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• Executive Summary

• 2015 Prezi Presentation

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Announcing The 2015 Corporate Communication Practices Survey

The survey is currently being jointly conducted by The Conference Board and CCI. Endorsed by the Arthur W. Page Society, the Association for Business Communication (ABC), the PR Council and the PRSA Foundation, the survey is open to corporate communication officers and professionals at U.S. public companies.  Read joint announcement here.

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2013 CCI Corporate Communication Practices and Trends Study: United States

Dr. Michael B. Goodman, Director, CCI – Corporate Communication International with Christina M. Genest, CCI Associate Director, and Research Assistants Kelley Bertoli, Susanne Templo and Lauren Wolman.

Video of Briefing, courtesy of Baruch College Digital Media Library

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• Executive Summary

• 2013 Final Report & Survey Data

• Survey Instrument

• 2013 Prezi Presentation

Dr. Michael B. Goodman, Director, CCI – Corporate Communication International with Christina M. Genest, CCI Associate Director, and Research Assistants Annie Keller, Darnide Cayo and Samantha Gouy.

• Executive Summary

• 2011 Final Report & Survey Data

• Survey Instrument

Dr. Jeiyun Feng, University of International Business & Economics (U.I.B.E.), Beijing, P.R.C. and Dr. Michael B. Goodman, Baruch College, The City University of New York, U.S.A. with the research assistance of Nan Zhang, Luyuan Tian, Yang Hu, Wanna Zheng & Shiyin Huang, U.I.B.E. and the editorial assistance of Christina M. Genest, CCI Associate Director and Annie Keller, CCI Graduate Assistant. Underwritten by Prudential Financial, Inc.

Dr. Michael B. Goodman, Director, Corporate Communication International with Christina M. Genest, CCI Associate Director, and Research Assistants Darnide Cayo and See Yee Ng.

• Executive Summary

• 2009 Final Report & Survey

• Survey Instrument

October 15, 2009

Dr. Jay Wang with the assistance of Dr. Michael B. Goodman, Vidhi Chaudhri and Deng Lifeng

Professor Gideon de Wet, University of Johannesburg (South Africa), Corne Meintjes, Monash University (South Africa), Ilse Niemann-Struweg, Ph.D., Monash University (South Africa) and Michael B. Goodman, Ph.D., CCI at Baruch College/CUNY (USA). Acknowledgements to: Monash South Africa Research Directorate, wholly owned by Monash University, Australia.

Dr. Michael B. Goodman

Dr. Jay Wang and Dr. Michael B. Goodman with the assistance of Vidhi Chaudhri and Ee Ling Tan

• Executive Summary and Acknowledgment of Sponsors
  (.pdf format, 334K)

• Survey Instrument (.pdf format, 129K)

• CCI Study 2005 Survey Data Final Report, March 2006
  (.pdf format, 181K)

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A discussion with Michael B.Goodman, Ph.D.
Director of the Corporate Communication Institute & Graduate Programs in Corporate Communication
Fairleigh Dickinson University
January 9. 2002

In the fall of 1999, the founders of CCI carried out a benchmark survey to describe the current state of communication in Fortune 1000 companies. The main objective of the survey was to find out the responsibilities of corporate communication professionals, what they do, and how the corporate communication function is structured in the contemporary corporation.

The results of the survey are summarized in a presentation given on March 8, 2000, to the Institute and are made available here.