Hosted by Pfizer Inc in association with CCM – Council on Communication Management Host: John P. Santoro, VP, Stakeholder Communications; Pfizer Coordinator: Maria Martin; Program Moderators: Tracy Benson Kirker, Managing Partner, On the Same Page and Past President, CCM and Michael B. ...

Tuesday, August 23 - Friday, August 26, 2016
 CCI at Baruch College/CUNY, New York, NY Offered in association with CCI Academic Partner: Executive Master in Corporate Communication, Aarhus University, Denmark The Forum on Strategic Communication Leadership is designed to complement ...

Offered in association with CCI Academic Partner: Executive Master in Corporate Communication, Aarhus University, Denmark Tuesday, August 19, 6:00 PM - Friday, August 22, 2014, 2:00 PM CCI at Baruch College/CUNY • New York, NY The Forum on Strategic Communication Leadership is designed ...

Video is now everywhere. Increasingly it defines our reality. In the corporate world, the use of video to help CEOs and other top leadership connect with their stakeholders has exploded in popularity. Veteran corporate film producer and CEO Vern Oakley will share insight into what’s behind this ...

Are ethics and public relations mutually exclusive, like ethical embezzlement? Popular conceptions of public relations range from the relatively benign, as in ginning up publicity, to the more nefarious, as in sowing doubt and spreading misinformation. In that view, on a good day, public ...

Tuesday, May 31 – Friday, June 3, 2016 Baruch College/CUNY, New York, NY, USA Offered in association with Corporate Communications: An International Journal Join us for Corporate Communication International’s Conference on Corporate Communication 2016 with its global focus on the ...

Since 2001, CCI annually offers the Corporate Communication Leaders Forum, an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, case studies, site visits to New York City corporate headquarters, and ...

The survey is currently being jointly conducted by The Conference Board and CCI. Endorsed by the Arthur W. Page Society, the Association for Business Communication (ABC), the PR Council and the PRSA Foundation, the survey is open to corporate communication officers and professionals at U.S. ...

The 2015 Corporate Communication Practices Study was jointly conducted by The Conference Board and CCI - Corporate Communication International. Endorsed by the Arthur W. Page Society, the Association for Business Communication (ABC), the PR Council, and the PRSA Foundation, the survey was open ...

About the Program PR Internfest brings interns and students from the around New York City together for a half-day of industry insight and networking. You will hear from experienced PR pros; gain new perspectives about what you can expect early in your career from a panel of young ...

Tuesday, June 2 – Friday, June 5, 2015 Baruch College/CUNY, New York, NY, USA Offered in association with Corporate Communications: An International Journal Corporate Communication International’s Conference on Corporate Communication 2015, with its global focus on the theory, ...

Join CCI and the Robert Zicklin Center for Corporate Integrity for an interactive presentation on reputation risk, examining why it has become a top strategic risk for global corporate boards and executives. The presentation will be led by Andrea Bonime-Blanc, CEO and Founder of GEC Risk ...

An Honest Day’s Work: True Tales of a Life in PR chronicles the career of Chris Atkins, who had a ringside seat to the frequently perilous and often hilarious public relations milestones of the past three decades. As a senior executive at some of the largest and most respected public relations ...

Featuring Stuart Ewen Stuart Ewen is Distinguished Professor in the Department of Film & Media Studies at Hunter College, and in the Ph.D. Programs in History, Sociology and American Studies at The CUNY Graduate Center. He is generally considered one of the originators of the field of ...

Creating Opportunity Out of Adversity... Building Agile and Innovative People-Driven Organizations to Beat the Slow Growth Economic Blues Rebecca Ray, The Conference Board's Executive Vice President, Knowledge Organization and Human Capital Practice Lead, will discuss the results of  the ...

Since 2001, CCI annually offers the Corporate Communication Leaders Forum, an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, case studies, site visits to New York City corporate headquarters, and ...

A CCI Executive Briefing This CCI Executive Briefing introduces Michael B. Goodman and Peter B. Hirsch's new book, Corporate Communication: Critical Business Asset for Strategic Global Change (Peter Lang, in publication). The communication role in organizations has changed, just as ...

An historic panel discussion featuring panelists Harold Burson, Muriel Fox and Herb Schmertz to commemorate The Museum of Public Relations' opening exhibit at Baruch College/CUNY. Moderated by James R. Arnold, founding trustee, The Museum of Public Relations They have been prime ...

Journalism, Media & Corporate Communication CCI 2014 Fall Symposium About the Program For journalists, media producers, and corporate communicators - - how business was conducted in the past has been disrupted. Disruptions in media consumption, media communication, and media ...

The Financial Crisis and the Disappearance of Investigative Reporting A CCI Executive Briefing  About the Program Dean Starkman will discuss his new book, The Watchdog That Didn't Bark: The Financial Crisis and the Disappearance of Investigative Reporting  (January, 2014). He'll ...

The State of Corporate Communication Five Years after the Meltdown 12th Annual Symposium on Reputation at Pfizer About the Program Volatility in global financial and commercial markets; political turmoil in Western democracies and the developing world -- combine to make planning for ...

The Conspiracy Crippling our Global Economy    About the Program NIRI NY and Baruch College's Robert Zicklin Center for Corporate Integrity present In Bed with Wall Street. Come hear Wall Street veteran, current investment adviser, and hard-hitting blogger Larry Doyle talk about ...

About the Program In a media landscape full of false equivalency, have we lost sight of the existence and value of facts? How are facts identified and tested in medicine, business, law and journalism and what can we learn about information quality? Join us at Baruch College ...

Since 2001, CCI annually offers the Corporate Communication Leaders Forum, an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, case studies, site visits to New York City corporate headquarters, and ...

A CCI Executive Briefing About the Program CCI has completed its 2013 study of practices and trends in U.S. corporate communication. This year’s report, built on initial benchmark findings and eight previous studies, takes a snapshot of corporate communication practice in U.S. ...

Join Baruch College's Robert Zicklin Center for Corporate Integrity and Corporate Communication International for our 6th Annual Symposium on Sustainable Business: Non-Financial and Integrated Reporting. Learn from those working to set the reporting standards and develop a unified reporting ...

A CCI Executive Briefing Video of the program, courtesy of Baruch College's Digital Media Library. About the Program The dust has barely cleared in the race to succeed Mayor Bloomberg in New York City Hall. Now it’s time to ask the experts, George Arzt and Peter Peyser, ...

A CCI Executive Briefing in cooperation with The Conference Board, Inc. and The Robert Zicklin Center for Corporate Integrity at Baruch College/CUNY Video of the program, courtesy of Baruch College's Digital Media Library. About the Program Whether the discussion occurs during ...

Held in association with Corporate Communications: An International Journal Baruch College/ City University of New York New York, NY June 4 - 7, 2013 Group Photo: June 6, 2013 Conference Best Paper Awards 2013 ACORN™ Presenter Commendations 2013 Abstracts of Conference ...

Hosted by Pfizer Inc in association with The Communication Leadership Exchange Host: John P. Santoro, Executive Speechwriter; Pfizer Inc Representing The Exchange: Tracy Benson, Managing Partner, On the Same Page Pfizer Inc New York, NY April 5, 2013 Welcome John P. ...

The Fifth Annual Symposium on Sustainable Business Profits and Politics: Sustainability and the Global Corporation Co-sponsored with the Robert Zicklin Center for Corporate Integrity at Baruch College/CUNY February 8, 2013 Baruch College/ CUNY New York, NY The Symposium explored ...

Since 2001, CCI annually offers the Corporate Communication Leaders Forum, an intensive professional and academic experience in the current theory and practice of corporate communication. It combines presentations, case studies, site visits to New York City corporate headquarters, and ...

Keith Reinhard, Chairman Emeritus of DDB Worldwide and Allen Rosenshine, Chairman Emeritus of BBDO, two icons of global advertising, discuss political advertising and the impact of Citizens United. Michael B. Goodman , CCI Director, begins the discussion with a brief introduction. The briefing ...

Held in association with Corporate Communications: An International Journal June 5 – 8, 2012 Baruch College/CUNY New York, NY Group Photo of CCI’s 11th Conference on Corporate Communication, an international gathering of nearly 100 corporate communication practitioners and scholars ...

Communicating During an Uncertain Recovery  Hosted by Pfizer Inc in association with The Communication Leadership Exchange Host: John P. Santoro, VP, Stakeholder Communications; Pfizer Representing The Exchange: Tracy Benson, Managing Partner, On the Same Page New York, NY March 9, ...

June 7 – 10, 2011 Baruch College/CUNY New York, NY Held in association with Corporate Communications: An International Journal Conference on Corporate Communication 2011, June 7 – 10, Baruch College/CUNY, Group Photo. More than 100 attended, with 23 countries ...

November 5, 2010 Sponsored with The Robert Ziclin Center for Corporate Integrity Baruch College/CUNY This symposium examined corporate responses to crises in the extractives, manufacturing, and financial industries. Extractives Panel Moderated by: Donald Schepers Stephen ...

Group Photo CCI Conference on Corporate Communication 2010 Wroxton College/Wroxton Abbey Wroxton, England June 4-7, 2010 Conference Best Paper Awards: Academic Best Paper Award: Trine Susanne Johansen and Anne Ellerup Nielsen, Aarhus University, Denmark for Strategic Stakeholder ..

Michael B. Goodman, Professor and Director of the MA in Corporate Communication and CCI at Baruch College/CUNY and Peter B. Hirsch, Principal, Peter Hirsch Strategies, LLC follow-up as authors of their newly published book, Corporate Communication: Strategic Adaptation for Global ...

Nicholas J. Ashooh details his experience as AIG’s Senior Vice President of Communications during the height of the financial crisis. He explores the history of AIG to provide a context, and then discusses the crises AIG faced and the strategies and tactics he and his corporate communication ...

CCI Corporate Communication International, the Robert Zicklin Center for Corporate Integrity and the Steven L. Newman Real Estate Institute, all associated with Baruch College/CUNY, presented Sustainability 2.0 as part of the David Berg Foundation Speaker Series. Experts from business, ...

Michael B. Goodman, Ph.D., Professor at Baruch College/CUNY, Director of the MA Program in Corporate Communication and Founder and Director of CCI Corporate Communication International explores the study’s key insights, current practices, key functions, executive responses to current ...

Roger Bolton, Senior Counselor for APCO Worldwide and Past President of the Arthur W. Page Society spoke on the society’s Special Report, “Dynamics of Public Trust in Business Emerging Opportunities for Leaders, A Call to Action to Overcome the Present Crisis of Trust in Business.” The report ...

Group Photo CCI Conference on Corporate Communication June 5 - 8, 2009 Wroxton, England Conference Keynote Speaker: CR and Sustainability: Commit or Crunch?  Sandra MacLeod, Group CEO Echo Research Conference Dinner Speaker: Corporate Communication: The Way Forward – On the Occasion of ...

Secrets of the Marketing Masters Dick Martin, former Executive Vice President of Public Relations, Employee Communications and Brand Management at AT&T, discussed his new book Secrets of the Marketing Masters: What the Best Marketers Do ? and Why It Works April 23, 2009

Hosted by Pfizer Inc in association with CCM – Council on Communication Management Host: John P. Santoro, VP, Stakeholder Communications; Pfizer Coordinator: Elyse Locurto; Program Moderators: Tracy Benson Kirker, Managing Partner, On the Same Page and Past President, CCM and Michael ...

Global Corporate Communication in a Time of Crisis Michael B. Goodman, Ph.D., director of CCI Corporate Communication International and of the MA in Corporate Communication, was the invited speaker for The American Business Forum on Europe’s Monday, February 23 event. ABFE conducts monthly ...

Read Dr. Alison Holmes’ speech. She is currently the Keller Fellow of Transatlantic Studies at Yale University. Prior to coming home to the US last year, she lived in the United Kingdom for over 20 years working primarily in politics and strategic communications. Enjoy her upcoming book, The ...

Corporate Communication International (CCI) Visits the NYSE Corporate Communication International (CCI) Visits the New York Stock Exchange in conjunction with the 2009 Corporate Communication Leaders Forum Corporate Communication International (CCI) Director Michael B. Goodman, Ph.D., ...

Presented in conjunction with The Robert Zicklin Center for Corporate Integrity, Baruch College/CUNY Co-sponsored with: The Arthur W. Page Society, National Investor Relations Institute, Net Impact and The New York Society of Security Analysts Baruch College/CUNY New York, NY November 7, ...

Ron Alsop explored his new book The Trophy Kids Grow Up: How the Millennial Generation is Shaking Up the Workplace and longtime reporter and editor forThe Wall Street Journal. Peter Hirsch, partner and Global Leader – Corporate Affairs Discipline at Porter Novelli discussed the firm’s paper ...

Corporate Greening 2.0: Create and Communicate Your Company’s Climate Change Sustainability Strategies E. Bruce Harrison, Chairman of EnviroComm International and founder of E. Bruce Harrison Company. October 7, 2008 (.pdf, 1.6M)

Report of Activities July 1, 2007 – June 30, 2008

CCI Executive Briefing... Corporate Communication Practices and Trends : A European Union Benchmark Study 2008 (.ppt, 3.2MB) Study undertaken in conjunction with the ASB Centre for Corporate Communication Aarhus School of Business, University of Aarhus, Denmark Briefing offered in ...

Group Photo CCI Conference on Corporate Communication 2008 Wroxton College, Wroxton Abbey Wroxton, England June 6 -9, 2008 Offered in association with Corporate Communications: An International Journal Best Paper Awards: Marela Lucero, Alywin Tan and Augustine Pang receive ...

Offered in association with: CCM Council of Communication Management Hosted by: Pfizer Inc New York, New York March 7, 2008 Welcome John P. Santoro, Vice President, VP, Communications for Worldwide Public Affairs & Policy, Pfizer IncProgram Moderator: Tracy Benson Kirker, ...

CCI Executive Briefing: Corporate Communication Practices and Trends at the Dawn of the New Millennium A China Study 2008 – Phase II (.pdf, 1.8MB) Study underwritten by Prudential Financial, Inc. Briefing offered in association with the Weissman Center for International Business, Baruch ...

Introducing the Playmaker's Standard: The Essential System for Managing Competition, Reputation, Brand Alan Kelly, CEO & Founder The Playmakers Standard LLC April 10, 2007 Cracking the Strategy Code You Run Plays. Plays Are Run on You…and here's how it works (.pdf ...

Group Photo CCI Conference on Corporate Communication 2007 Wroxton College/Wroxton Abbey Wroxton. England June 1 - 4, 2007 Offered in association with Corporate Communications: An International Journal Best Paper Awards: Glenda Jacobs, New Zealand Scholar, Receives Best Paper Award ...

What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Dick Martin, Author Retired EVP of Public Relations, Employee Communications and Brand Management, AT&T How American Companies Are Working To Change Anti-Americanism: Inspiring Business ...

Offered in association with: CCM – Council of Communication Management Hosted by: Pfizer Inc New York, New York December 1, 2006 Welcome John P. Santoro, Vice President, Leadership & Colleague Communications, Pfizer IncMichael B. Goodman, Ph.D., Director, Corporate ...

CCI Executive Briefing: Corporate Communication in Greater China at the Dawn of the New Millennium – CCI Benchmark Study 2006: Final Report Offered in association with: Prudential Financial Hosted by: Weissman Center for International Business at Baruch College/CUNY New York, New ...

In association with BDA - Business for Diplomatic Action Hosted by Weissman Center for International Business at Baruch College CUNY New York, New York June 19, 2006 — Program transcript available here (.pdf 88K) Welcome Terrence F. Martell, Ph.D., Director Weissman Center ...

Group Photo CCI Conference on Corporate Communication 2006 Wroxton College/ Wroxton Abbey Wroxton, EnglandJune 2 - 5, 2006 Offered in association with Corporate Communications: An International Journal Conference Program: CCI Confrerence on Corporate Communication 2006 Program

Offered in Association with CCM - Council of Communication ManagementHosted by Pfizer Inc Moderator: Barbara Govednik, President, 423 Communication & Acting President, CCM December 2, 2005 Counseling the CEO- Reputation and the World Outside Corporate Boundaries (.pdf, ...

Group Photo CCI Conference on Corporate Communication 2005 Wroxton College/ Wroxton AbbeyWroxton, England June 10-13, 2005 Offered in association with Corporate Communications: An International Journal Global Conference on Corporate Communication Attracts Representation from 15 ...

NJ-PRSA with NJ-IABC in association with CCI January 16, 2005 PowerPoint Presentation  (.ppt. 1104K) Chris Faust, VP of Communications, PFS Marketwyse PowerPoint Presentation (.pdf, 1272K) Michael Schneider, Director of Public Relations The Cherenson Group SRI World ...

In association with CCM – Council of Communication Management Hosted by Pfizer Inc Conference Center, 235 East 42nd Street, New York, New York November 30, 2004 The Financial Context Steven Goldstein, Executive Vice President for Public Affairs, TIAA-CREF The ...

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Why Can’t Our Employees Write Better? (PowerPoint Presentation, 646K) October 19, 2004 with Jack E. Appleman, President, SG Communications, LLC

Sponsored by the RSA - Royal Society for the encouragement of Arts, Manufactures & Commerce Held at the New York offices of the American Management Association (AMA) October 1, 2004 Meeting the Global Challenges of the Contemporary Business Environment (pdf, 187K)Michael B. ...

in partnership with Business for Diplomatic Action held at Fairleigh Dickinson University, College at Florham, Madison, NJ April 28, 2004 What Business Can Do To Improve America’s Reputation (pdf format, 1.5M) Keith Reinhard, President, Business for Diplomatic Action and ...

Cosponsored with Public Relations Society of American NJ Chapter March 4, 2004 Delivering Your Message Via New Media (PowerPoint Presentation, 106K) Pat Scanlon, President, Shamrock Communications

Executive Briefing — Distanced Leadership (PowerPoint Presentation, 141K). with Dr. Stacey Connaughton, Department of Communication & Director, Student Leadership Development Institute, Rutgers University, February 19, 2004

Held in association with CCM – Council of Communication Management, Hosted by Pfizer Inc, New York City December 12, 2003 Leveraging Health Care Through Corporate Citizenship (pdf format, 746K) John Clarke, Managing Director, Burson-Marsteller The Employee ...

So-sponsored with Public Relations Society of American NJ Chapter October 22, 2003 Market Research – Enhancing Your Information Portfolio  (PowerPoint Presentation, 166K) David Carroll, President, APPRISE

September 16, 2003 After Sarbanes-Oxley: Communicating Transparently (pdf format, 156K) Mary Sjoquist, Special Council of the Public Company Accounting Oversight Board (PCAOB)

December 13, 2002 Media Perspective – Reputation Through the Press Lens Ron Alsop, News Editor and Senior Writer Wall Street Journal Eco-Innovation and Green Marketing: Antidote to Corporate Reputation Blues (pdf format, 17K) Jacquelyn Ottman, President J. Ottman ...

May 14, 2002 Reputation Management – A Social Environmental Perspective (pdf format, 77K) Meghan Connolly, Director CSRwire “What’s Reputation Got to Do with It? A Heretical Perspective” (pdf format, 277K) Dr. James G. Hutton Measuring Corporate Reputation: An ...

Current Trends in Corporate Communication (.pdf format, 504 K), A presentation by Michael B.Goodman, Ph.D. at the ANA Corporate Communication Committee Meeting March 26, 2002

Executive Briefing — Valuing Corporate Citizenship (.pdf format, 511 K),  with Amy Muska O’Brien, Director, Corporate Responsibility, The United Church of Christ November 28, 2001 Talking points (.pdf format, 45 K) are also available here

April 1, 2001 Symposium Reveals Benefits of Energy/Environmental Performance (.pdf format, 540 K) ENERGY STAR®

October 17, 2001 Welcome Dr. Michael B. Goodman, Fairleigh Dickinson University Keynote Address Talking Points Diane Morefield, Senior Vice President, Investor Relations Equity Office Properties Trust Social and Environmental Issues and the Bottom Line Ingrid Dyott, ...

April 24, 2001 Welcome Dr. Michael B. Goodman, Fairleigh Dickinson University Sustainability– A Growing Challenge for Corporate Communication Dr. Bernd Schanzenbaecher, Credit Suisse Group Sustainability Reporting: A Perspective from the SRI Community Amy Muska ...