The Power of Moments: Redefining Marketing in the Age of Real-Time
Lisa Wang is part of Twitter's Emerging Markets team in Singapore. She has been at Twitter for three years, starting at headquarters in San Francisco and relocating to Singapore this past January to join the Sales Operations team, which supports and manages Twitter's business in APAC. She graduated from UC Berkeley where she studied Economics and French.
Traditional market focuses on defining a target market, and now it has changed to target “moment”. Lisa, one of the Twitter’s Emerging markets Team, will talk about how people are using Twitter in general, as well as how Twitter could help organizations implementing “real –time marketing”.
Corporate Social Media Spokesperson: Who should speak on behalf of the organization in times of crisis?
Ratna Damayanti, Stacey Anne Rodrigues, Samuel Chua, and Augustine Pang
Wee Kim Wee School of Communication and Information, Nanyang Technological University, SINGAPORE
A persuasive spokesperson is crucial to manage crisis in an organization. But who should speak on behalf of the organization in times of crisis? This workshop will tell you how to identify suitable spokespersons in an organization and train others to fill the role.
Digital Dialogue: Crisis Communication in Social Media
University of Oslo, NORWAY and Abbey Levenshus, University of Tennesse, USA
Crisis communications is crucial to organizations’ reputations. Organizations should attempt to build a good relationship in place with stakeholders before crisis arise. In the seminar, Øyvind Ihlen will talk about how social media could ease the crisis situation in this regard.
Social Media’s Value in Crisis: Channel Effect or Stealing Thunder?
Nicholson School of Communication, University of Central Florida, USA; An-Sophie Claeys, KU Leuven University, BELGIUM and Sherry Holladay, Nicholson School of Communication, University of Central Florida, USA.
Crisis communication has identified social media as a unique channel that may produce channel effects during a crisis. Timothy will talk about how the nature of the channel influences people’s perception and reaction to messages. He will also examine whether social media is a channel effect or a stealing thunder.
OPENING SESSION SPEAKER & DISCUSSION
Strategic Communication Continuum: Corporate Culture, Reputation, Issues, Crisis
Keynote Speaker: Michael B. Goodman, Ph.D.
Professor and Director of the MA in Corporate Communication at Baruch College, The City University of New York and Founder and Director, CCI Corporate Communication International Michael is also Visiting Professor of Corporate Communication at Aarhus University (Denmark), Bangkok University, Hong Kong Polytechnic University, and Universita IULM (Italy).
The adaptability to change is clearly apparent in the way a corporation manages events and situations that are beyond its control. These events are manifestations of the corporation’s culture along a continuum of strategies from reputation management to issues & crisis management.
Ethical Social Media Engagement in a Time of Crisis
Chung-ju Flora Hung-Baesecke
Department of Communication, Hong Kong Baptist University, HONG KONG and Shannon Bowen, School of Journalism and Mass Communication, USA
In this workshop, the speaker will talk about how organizations ethically engage with their stakeholders through social media during a crisis. The case of Dolce and Gabbana on crisis response via social media would be reviewed.
Daniel W. C. So
CCI – The Hong Kong Chapter, The Hong Kong Polytechnic University
Michael B. Goodman
Conference General Chair
Conferences & Events
Corporate Communications International Conference 2014
The CCI Conference 2014 was held in The Hong Kong Polytechnic University.Hong Kong would definitely a great place for professionals to exchange information and explore communication from a global perspective. The annual Corporate Communication International Conference on Corporate Communication is an opportunity for corporate communicators to develop professionally and to bring value to their companies. It is also an opportunity for scholars to share their knowledge and research. This conference will cover vital issues on corporate communications such as the influence of reputation and crisis management, which aims to provide a well-organized platform for participants to share their ideas on corporate communications.