Student's Feedback

Lanette

Finsbury, A WPP Group Company (Singapore)

Winter Intern, 2015

I spent my winter break in Singapore with Finsbury – a global financial communications consultancy under WPP Group, as a PR assistant. During the stint I worked alongside the team for day-to-day account handling, which to me was great learning opportunity because the clients are all big names in the financial services industry.

 

Being an office newbie often comes with uneasiness, and it was only later that I realized success is all about preparation. Some of my major duties in Finsbury include media pitching, news angle and comms plan development. I was glad that I took some useful courses in PolyU CBS focusing on corporate communication area, which equipped me with fundamental knowledge about PR and prepared me to become an effective communicator. I particularly appreciate some workshops that give us considerable training and practice in a quasi-workplace environment to beef up our oral communication skills.

 

I am very grateful for the internship opportunity and it was definitely a rewarding journey for me to stay on course and pursue my dream.

"During the stint I worked alongside the team for day-to-day account handling, which to me was great learning opportunity because the clients are all big names in the financial services industry."